Does your dog have an adorable smile? Or perhaps a unique trait/talent you have never seen online before? If so, maybe it’s time for your beautiful pet to become famous on social media.
Even though platforms like Facebook, Pinterest, and Instagram are pretty competitive, there’s always room for new talented, cute pets. But it will not be an easy task. Making your dog famous on social media probably will not happen overnight.
Luckily, there are some steps and specific tips you can follow to speed up the process and give your dog a chance to shine!
By the end of this read, you’ll know all the simple steps you can take to best manage your dog’s social media accounts. Without further ado, let us get straight to the point.
Making your Dog Famous Online in 9 Easy Steps
To get your dog noticed on social media, you need to be methodical. Keep in mind that the process is exactly the same when marketing yourself online.
By treating your dog like a real influencer/celebrity, you can build a strong reach.
With that said, let’s take a look at the 9 most important steps you need to follow to make your dog popular.
1. Choose the Right Social Media Platform(s)
If you have already set up social media accounts for your dog, you already know that not all platforms are equally effective.
In fact, platforms like Facebook, Instagram, and Pinterest tend to be more successful for pet accounts. The main reason for this is that these platforms are visual-based.
More specifically, on Instagram and Facebook, you can upload photos and videos of your dog in an instant and interact with your fans on a deeper level.
This does not mean that social media platforms like Twitter can not make your dog famous. Still, visuals play an important role on pet social media accounts.
So focusing on the right platform proves to be more effective when it comes to gaining fans and saving valuable time.
2. Consistency is Key to Success
As mentioned earlier, you should be methodical when managing your dog’s social media account. Because of the changes in social media algorithms (especially Instagram), consistency will help you get the word out about your dog faster. By consistency, we mean how many posts and stories you upload.
Although some pet accounts post new content at least twice a day, one post or story a day is a good start. Remember, you do not want your account to be overwhelming. So uploading once a day is probably the safest choice.
This is one of the most important points when it comes to outdoing your dog’s (probably adorable) competitors. Daily posts allow you to interact with your dog’s fans and build a deep relationship with them.
Also, creating fresh content is the best way to drive traffic to both websites and social media accounts.
3. Experiment with photo post-processing
However, uploading new content every day will not necessarily increase traffic to your dog’s account. Rather, the quality of the content is just as important.
It’s very rare that people will follow a dog’s profile if it’s not carefully crafted. And this is where editing comes into play.
Whether you prefer to create videos or images, there are plenty of apps that allow you to edit your content.
The same goes for the templates you use for social media. With a top-notch facebook post maker, you can spice up your dog’s profile and make it look unique.
So, after you take your dog’s photos or videos, edit them with a photo and video editor (crop, experiment with light, sharpen, etc.). Then all you have to do is fit your content into a unique post/story template and you are all set.
4. Experiment With Hashtags
The last thing you should take care of when it comes to the content you upload is hashtags. There are some common types of hashtags, like dog breed, that you can always use. But that’s not all.
In fact, you can create a hashtag collection and use the relevant hashtags every time. For example, if you post a video of your dog’s birthday party, you can use hashtags like #dogbirthday, #dogcake, or #happybirthday.
These are just a few examples. By doing a simple search online (or on Instagram), you can easily find the best hashtags for the occasion. It may sound like a lot of work, but it gets easier after a while.
It’s also very important that you grow your hashtag collection on the side. Try to keep up with the latest pet hashtag trends and you will have a popular dog in no time.
5. Pay Attention to Your Audience
Instagram and Facebook have analytics sections that you can use to take a look at your account’s audience. Keep in mind that with a business account, you have access to more data about your audience than with a personal account.
Monitoring your audience can help you in many ways:
- Finding the perfect time of the day to upload new content based on demographic data
- Interacting with your dog’s fans based on their interests
- Personalizing the content you upload
- Developing new advertising and content strategies based on your target audience
6. Work With the Personality of Your Dog
No one can deny that the most important thing is that both your dog and you are happy during this exposure trip. So, if you decide to make your pet famous on social media, you should always consider it as a priority.
Working with your dog’s personality is the best way to ensure that your pet is not forced into anything.
For example, if your dog is not particularly energetic, take advantage of this aspect of his/her personality. Take photos and videos of your dog playing with you on the sofa or relaxing around you.
On the other hand, if your pet is very adventurous, the account should be about just that.
7. Prioritize Your Dog’s Condition
For the same reason, keeping your dog in the excellent physical condition is a must. Health is synonymous with happiness. This is why you should focus on your pet’s wet and dry food and find a balanced diet.
It is equally important to take care of your dog’s nails and wash him/her frequently. Of course, this is not a tip that only concerns its popularity on social media. Taking care of your dog should always be a high priority.
8. Videos Highlight the Virtues of Your Dog
Although still, images are a great way to get your dog noticed on social media, videos are far more effective when it comes to interacting with your dog’s fans.
There’s simply no better way than videos to highlight your dog’s strengths, virtues, and personality.
Plus, videos tend to get more exposure than photos on platforms like Instagram. So if you want your dog to gain more fans, in the long run, videos should play an important role in your content strategy.
9. Promote and Build Partnerships
While not a must for all dog social media accounts, promotions and partnerships can greatly impact your dog’s popularity. The larger your dog’s account becomes, the more likely you are to be contacted by pet-related businesses and organizations.
It is very important to choose the most trustworthy companies to work with. The same goes for other types of partnerships.
For example, you can connect with other popular accounts on dog social media, share ideas, and ultimately become even more popular. In other words, it’s a win-win situation.
Although there are more things you can do to make your dog famous on social media, the steps above are the most effective ways to do it. Remember that your dog should be confident and happy during this unique journey.
This is the most important tip you can follow. After all, a happy dog is a dog that does not need any guidance to become famous.